I have been talking a lot about blogging and traffic generation on my blog recently but one thing I haven’t covered yet which I eagerly wanted to discuss. I am talking about list building that is one of the best ways to get loyal readers and customers.
Marketing is inevitable for any kind of business and list building is a part of one such marketing tactics. To be more accurate, it is a part of Email Marketing, in fact, the most important part.
In this blog post, I am going to discuss how to grow your list in 5 easy steps but let us first know why list building is so important?
There are many sources from where you get traffic to your blog or business website. Organic traffic and email traffic are the ones that generate highest ROI. When we talk about organic traffic, the first name comes to the mind is Google – the best search engine. Everything was fine before Panda, Penguin and other Google algorithm updates, as you never know, when your website is going to be hit by one of these algorithms, and you lose most of your traffic from Google. In short, you must not rely on Google only.
In such situation, you have email marketing traffic that will be there with you until the end. I mean as long as you will be sending out your newsletters to your list subscribers you will be hearing from them. The only thing you need to do is to provide something that your subscribers want and need.
That is the reason building a targeted list is imperative because your audience will be with you even if Google stops loving you. Additionally, email traffic gives you the best conversion rate than any other traffic source does, and that is why focusing on growing email list is crucial.
Let’s have a look at the five easy steps to grow your email list:
1. Use Simple Opt-in Up Forms
Many websites have complex forms where they ask so many things to sign up. Most of the people don’t have time to submit that kind of forms, and also they don’t like to give so much of information.
Therefore, it is very important to have very simple sign up forms. If you visit Hubspot blogs, you will notice that it displays a pop that is very simple.
Visitors need to enter their email address only to subscribe. The basic idea of having simple forms is that nowadays everyone is very busy, and they don’t have much time to fill unnecessary details. As just email address can do the task, you can ask only for email and nothing else.
Thus, always display the simplest sign up forms for better conversion.
2. Display Your Opt-in Form Prominently On Your Site
When it comes to growing your list, you have to make sure that you display opt-in forms on your site prominently, because if you display on the places where it is not easily visible on the very first glance, then it might not perform well. It must be placed where it is visible at the very first glance.
One more thing you need to take care of, that it is displayed in a way that it compels visitors to sign-up.
Here are a few examples:
quicksprout.com/blog has put its opt-in form at the top in the sidebar with some attractive text.
socialmediaexaminer.com has put in the front that displays in front of the visitors when they visit. No one can avoid it.
It is also showing the form at the end of every blog post after the author box, that is good because everyone who reads the complete post will see it for sure.
Though I am very new to blogging and online business, I am also trying to grow my list and for that, I am displaying a pop-up when a visitor visits my blog. I have an opt-in form in the sidebar too.
These are a few good examples of showing your opt-in forms in order to get them noticed by your visitors. Always remember that your form must be visible at the very first glance.
Personally, I just love showing opt-in form as pop-up because the conversion rate is higher than the other ways.
3. Offer Freebies
One of the most used ways of growing email list is offering something free. Even it is widely used; it is still one of the best ways to build your email list to a great extent.
If you spend your time surfing different blogs, you might have seen that many bloggers offer some free e-books. Different people offer different things.
Who doesn’t love freebies?
At least, I like getting freebies.
Therefore, when people are getting something valuable for free, then they don’t mind entering their name and email address to get that immediately.
This way, you can get more sign-ups in a short span of time. But, there is a catch that growing your list doesn’t mean getting subscribers who are not much interested in your product. Therefore, offer only those products for free that are somehow related to what you sell so that you would be sure that the people who subscribed are interested in such products.
If you visit ahrefs.com’s blog then you will see this:
It offers a free e-book that teaches you to build white hat backlinks, which is one of the most important things for websites. So, most of the bloggers, SEOs and website owners get this free copy by entering their email address. This way, ahrefs.com is growing its list exponentially. The product it offers is very similar to what they sell.
If you offer something useful you will get more signups but if you offer something that is not much useful to the visitors of your site, then you would notice a low number of sign ups.
4. Run Contests
Running a contest on your company blog or website is a good way to get more people to subscribe to your list. Run a contest that is interesting and easy so that more of your visitors will take interest participating in it.
You can keep to do list as:
Share about this contest on Facebook
Tweet about this contest on Twitter
Enter your email address
Or anything else you want. Thus, to participate in the Contest, visitors will enter their email addresses and that’s where you grow your list.
Make sure that the contest prize must be good because no one will take part if you offer a prize that is not useful.
5. Creating Multiple Subscription Types
This is something that is not being opted by many but indeed a great way to grow your list. Let me tell you what exactly I mean. Suppose you have four categories on your blog namely Internet Marketing, Email Marketing, Content Marketing, and Social Marketing. Then create four different lists and add options for visitors to select which list they want to subscribe for.
Suppose someone who is only interest in Social Marketing then he can only subscribe to this particular list so that he will only get the articles when published in the social marketing category.
This is very effective because you give your audience a flexibility to choose exactly what they want to get. The setting up is little complex than normal email setups, but it is worth doing.
Email Marketing is very important for blogs, business websites, and e-commerce stores as well. The traffic you get from your email marketing efforts generates the highest ROI. Thus, growing your email list is very important, because the success of any email marketing campaign heavily depends on the list. If you have a well-targeted list, you can get most out of your efforts.
Therefore, don’t be lazy. Start putting efforts to grow your list using these five easy steps.
Are you ready to grow your list, using these 5 easy steps?
Will you take action?
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You have an awesome rest of the week!