How To Grow Your List In 5 Easy Steps

How To Grow Your List In 5 Easy Steps

I have been talking a lot about blogging and traffic generation on my blog recently but one thing I haven’t covered yet which I eagerly wanted to discuss. I am talking about list building that is one of the best ways to get loyal readers and customers.

Marketing is inevitable for any kind of business and list building is a part of one such marketing tactics. To be more accurate, it is a part of Email Marketing, in fact, the most important part.

In this blog post, I am going to discuss how to grow your list in 5 easy steps but let us first know why list building is so important?

There are many sources from where you get traffic to your blog or business website. Organic traffic and email traffic are the ones that generate highest ROI. When we talk about organic traffic, the first name comes to the mind is Google – the best search engine. Everything was fine before Panda, Penguin and other Google algorithm updates, as you never know, when your website is going to be hit by one of these algorithms, and you lose most of your traffic from Google. In short, you must not rely on Google only.

In such situation, you have email marketing traffic that will be there with you until the end. I mean as long as you will be sending out your newsletters to your list subscribers you will be hearing from them. The only thing you need to do is to provide something that your subscribers want and need.

That is the reason building a targeted list is imperative because your audience will be with you even if Google stops loving you.  Additionally, email traffic gives you the best conversion rate than any other traffic source does, and that is why focusing on growing email list is crucial.

Let’s have a look at the five easy steps to grow your email list:

1. Use Simple Opt-in Up Forms

Many websites have complex forms where they ask so many things to sign up. Most of the people don’t have time to submit that kind of forms, and also they don’t like to give so much of information.

Therefore, it is very important to have very simple sign up forms. If you visit Hubspot blogs, you will notice that it displays a pop that is very simple.

hubspot opt-in form

Visitors need to enter their email address only to subscribe. The basic idea of having simple forms is that nowadays everyone is very busy, and they don’t have much time to fill unnecessary details. As just email address can do the task, you can ask only for email and nothing else.

Thus, always display the simplest sign up forms for better conversion.

2. Display Your Opt-in Form Prominently On Your Site

When it comes to growing your list, you have to make sure that you display opt-in forms on your site prominently, because if you display on the places where it is not easily visible on the very first glance, then it might not perform well. It must be placed where it is visible at the very first glance.

One more thing you need to take care of, that it is displayed in a way that it compels visitors to sign-up.

Here are a few examples: has put its opt-in form at the top in the sidebar with some attractive text.

quicksprout has put in the front that displays in front of the visitors when they visit. No one can avoid it.


It is also showing the form at the end of every blog post after the author box, that is good because everyone who reads the complete post will see it for sure.

Though I am very new to blogging and online business, I am also trying to grow my list and for that, I am displaying a pop-up when a visitor visits my blog. I have an opt-in form in the sidebar too.


These are a few good examples of showing your opt-in forms in order to get them noticed by your visitors. Always remember that your form must be visible at the very first glance.

Personally, I just love showing opt-in form as pop-up because the conversion rate is higher than the other ways.

3. Offer Freebies

One of the most used ways of growing email list is offering something free. Even it is widely used; it is still one of the best ways to build your email list to a great extent.

If you spend your time surfing different blogs, you might have seen that many bloggers offer some free e-books. Different people offer different things.

Who doesn’t love freebies?

At least, I like getting freebies.

Therefore, when people are getting something valuable for free, then they don’t mind entering their name and email address to get that immediately.

This way, you can get more sign-ups in a short span of time. But, there is a catch that growing your list doesn’t mean getting subscribers who are not much interested in your product. Therefore, offer only those products for free that are somehow related to what you sell so that you would be sure that the people who subscribed are interested in such products.

For example,

If you visit’s blog then you will see this:


It offers a free e-book that teaches you to build white hat backlinks, which is one of the most important things for websites. So, most of the bloggers, SEOs and website owners get this free copy by entering their email address. This way, is growing its list exponentially. The product it offers is very similar to what they sell.

If you offer something useful you will get more signups but if you offer something that is not much useful to the visitors of your site, then you would notice a low number of sign ups.

4. Run Contests

Running a contest on your company blog or website is a good way to get more people to subscribe to your list. Run a contest that is interesting and easy so that more of your visitors will take interest participating in it.

For example,

You can keep to do list as:

Share about this contest on Facebook

Tweet about this contest on Twitter

Enter your email address

Or anything else you want.  Thus, to participate in the Contest, visitors will enter their email addresses and that’s where you grow your list.

Make sure that the contest prize must be good because no one will take part if you offer a prize that is not useful.

5. Creating Multiple Subscription Types

This is something that is not being opted by many but indeed a great way to grow your list. Let me tell you what exactly I mean. Suppose you have four categories on your blog namely Internet Marketing, Email Marketing, Content Marketing, and Social Marketing. Then create four different lists and add options for visitors to select which list they want to subscribe for.

Suppose someone who is only interest in Social Marketing then he can only subscribe to this particular list so that he will only get the articles when published in the social marketing category.

This is very effective because you give your audience a flexibility to choose exactly what they want to get. The setting up is little complex than normal email setups, but it is worth doing.


Email Marketing is very important for blogs, business websites, and e-commerce stores as well. The traffic you get from your email marketing efforts generates the highest ROI. Thus, growing your email list is very important, because the success of any email marketing campaign heavily depends on the list. If you have a well-targeted list, you can get most out of your efforts.

Therefore, don’t be lazy. Start putting efforts to grow your list using these five easy steps.

Are you ready to grow your list, using these 5 easy steps?

Will you take action?

Don’t forget to sign up for newsletters and updates.

Please leave your comments below in the box provided for your convenience.

Your suggestions and feedback are always welcome.

You have an awesome rest of the week!



  1. Hi Linda,

    Growing an email list is so important to our businesses and to our subscribers. An email address is one of the most personal things someone will give us.

    I’ve seen a tremendous impact on my business through my list as it grows every day now.

    The one thing I’ve learned is that to both get them and keep them is to create value.


    By solving one problem, for one person, with one solution – that is the definition of value in our context.

    Thanks for sharing your ideas Linda!

    ~ Don
    Don Purdum recently posted…Is it Time to Re-Think Your Search Strategies?My Profile

    • Hi Don,

      Thank you for the visit to my post and leaving an awesome comment. I really do appreciate it.

      Yes indeed our email list must be nurtured and we want to take care of it like we would a baby. I am seeing my list grow from a few visitors to many visitors one step at a time, just like yours is growing. I’m actually starting to help others and am meeting new people daily and even getting phone calls from people needing my attention. It is just like you said Don, by helping one person, who has one problem and solving that one problem for them. It really does work if we work it.

      Thank you for sharing, Don and you have a wonderful rest of the week!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  2. Great points here Linda!

    You are right, having a list is the way to go. We must relentlessly build our list, then cultivate it.

    I’ve lost count of the time when I needed some ‘instant’ cash flow so sent an offer to my list. Presto! Sales were made and I got paid!

    People don’t need a big list, but it does need to be active and responsive. The way to do that is to target the right audience, regularly keep in touch with them, and make sure the messaging is relevant and interesting.

    Thanks again Linda!

    Kim Willis recently posted…Expand Your Vision and Explode Your IncomeMy Profile

    • Hi Kim,

      Thank you for the wonderful comment you left on my post and I really do appreciate it.

      We must build our email lists and nurture them like we would a baby. The money is in the list and we want to keep our subscribers and visitors to continue coming back for more. All we have to do is work with them. If they have a problem we need to solve that problem. This keeps everyone happy. You are right, we don’t need a huge list as long as we are taking care of the list we have. We do need to know who are targeted audience is and how we can reach out to help them.

      Thank you for sharing, Kim and you have an awesome rest of the week!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  3. Hello Linda,

    Email marketing is the best strategy to make more sales and engage your readers. When I was working for some e-commerce clients I have worked over email marketing and I can say that it was the source of most of the sales happened.

    Thanks for the very nice write up, Linda.
    Atish Ranjan recently posted…oFeatures – Customer Support Service [Review]My Profile

    • Hi Atish,

      Thank you for your nice comment on my post. I really do appreciate it. I believe that email marketing is one of the best strategies out there to use. We must resonate with our subscribers, getting to know them better and our audience gets to know, like and trust us. When this takes place, they will buy from us.

      Thank you for sharing, Atish and you have a wonderful rest of the week!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  4. Hi Linda,

    Ah, these wonderful list building reminders. I know some people who still aren’t building their lists and for the life of me I can’t understand why.

    I know some people aren’t quite sure what to give away at first but as time goes by I think they each can come up with something interesting that will entice their readers into wanting to know more. From there you have to nurture your list, build up that friendship with them so that they’ll want to hang around to see what you’ll continue sharing. That’s how you build up that know, like and trust factor so that when they’re ready to buy they’ll buy from you.

    It’s so important to implement this into your strategy for building your business and you’ve definitely shared five ways that people can go about doing just that.

    Thank you for sharing this with your readers Linda and I’m sure some of them are going to find it SO helpful.

    Hope you’re enjoying your week after you missing that hurricane from coming through. So happy it fizzled out!

    Adrienne recently posted…How to Really Succeed With Your BlogMy Profile

    • Hi Adrienne,

      It’s always so nice to see you here leaving an awesome comment to boot. I really do appreciate it. List building is one of my favorite strategies and the easiest. If we follow my methods in email marketing we will succeed.

      We must nurture our lists, treating our subscribers in the same manor we do with a baby. We want to handle them with kid gloves so they will learn to know like and trust us. We do this by helping them with their problems and coming up with a solution, out of the goodness of our hearts. When they are ready to buy, they will make up their minds about us and hopefully with great results.

      This post was written in a way where everyone can understand the 5 steps. It’s very simple.

      Hoping your having a nice week too and I thank God, we missed the hurricane. Thank you for your prayers because the worked.

      Thank you for sharing, Adrienne and you have a wonderful rest of the week!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  5. Hi Linda,
    Strategic placement of opt-in forms and offer of valuable incentives to potential subscribers are tactics that have worked well for many email marketers. The 5 steps share above are in order.

    Email marketing can bring in targeted traffic with ease. However, this can only be achieved with proper deployment of site and landing page elements!

    I left the above comment in as well

    • Hi Sunday,

      So nice to see you and thank you for leaving a great comment. I really do appreciate that.

      I had a designer do my opt-in forms and they are strategically put in place and I know that they are working correctly, because I get an email every time I do a post, newsletter or update. And you are right about the tactics working great for many marketers. It’s about following others and they do work.

      I’ll have to look into proper landing page elements. Thank you for letting me know.

      Thank you for sharing, Sunday and you have a wonderful night and weekend ahead!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  6. You’ve covered the basics well Linda. Enjoyed your post.

    There is no doubt that a list “can” be one of the best assets we can build. It’s worked well for me. I know I just don’t do enough of it.

    One thing about opt-ins, boxes, pop-ups, ect, many people make a big mistake of not testing their forms. Actually they should always be in test mode. We all have limited traffic, so it’s in our best interest to grab every subscriber we possibly can.

    And of course, as Kim mentioned, we HAVE TO keep in touch with our subscribers. Too many people seem to be afraid to mail, or mail enough and they end up with a unresponsive list or one that doesn’t get their emails. Mistake I’ve made far too many times. I’m sure not the only one.

    Thanks for sharing Linda. 🙂
    Ron Killian recently posted…Unlock Hidden Profits From Your BlogMy Profile

    • Hi Ron,

      So nice to see you here on my post and leaving such a wonderful comment. I really do appreciate it.

      I learned that an email list is one of our greatest assets from a group I belong to called iPro and I have four webinars a week and I also have a coach who helps me with the technical side of things. I am technically challenged and it was holding me back. When I send out posts, newsletters and updates, I get an email to insure they are going out. My coach gets one too. So far, I haven’t had any problems I can see yet but I will look into putting it on test mode.

      Kim and you are right. We do need to keep in touch with our subscribers. I will do all the things necessary to keep my list happy. And as you said problems with our list can and do happen.

      Thank you for sharing, Ron and you have a wonderful night and weekend ahead!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  7. Great advice Linda!

    And we both know, there’s not one serious online marketer,
    worth their salt, that isn’t actively and constantly building
    their very own opt in email list or lists!

    Personally, I like tip # four!Because who doesn’t like, not
    only participating in, but occasionally winning contest as well!

    And it’s a great way to build engagement with your audience/subscribers
    as well!

    And tip # five is outstanding and excellent advice as well!

    Segmenting your on or offline list, definitely helps you
    better target your subscribers, and increase your overall
    conversion rates as well!

    Great advice Linda! Thanks!
    Mark recently posted…So What Actually Happens When Inventory Control Issues Team Up With Marketing Know How!Part TwoMy Profile

    • Hi Mark,

      Appreciate the comment you left on my post!

      Our list is our most precious asset and we must nurture it like a baby. To gain a list, we use simple opt-in forms. Our autoresponders have forms we can use to build up our lists. So there are no excuses for people who have blogs with autoresponders not to have a list.

      Everybody likes contests and they want to win a great prize. We must offer them something worthwhile and something they can use.

      In tip number 5, we add into our list different category’s and have opt-in boxes for each. When we do an article in that category, they will be notified. I think it is a great way to fly.

      Thank you for sharing, Mark and you have a wonderful weekend!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

    • Hi Rohan,

      Thank you for leaving a nice comment on my post as I really do appreciate it. Atish is a good friend who helps me promote my posts and I am glad he did. Otherwise you wouldn’t be here. Your main strategy is great. Using popups in the right place as an opt-in, displayed on all of your pages and at the top and bottom of each post, is a great way to attract your audience. Our email list is our most important asset and we must nurture it like a baby.

      Thank you for sharing, Rohan and you have a wonderful weekend!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  8. Hi Linda.

    Really great post here.

    Building a list is one of those things that’s truly important for any success with a blog. One of the things I keep on hearing people talk about is running contests. That’s something I REALLY want to do but never made time to look into it.

    I’m always interested in new ways to grow my list. Thanks for these suggestions.

    – Andrew
    Andrew recently posted…Reader Discussion: What Do You Blog About?My Profile

    • Hi Andrew,

      So nice to see you here and leaving a great comment. I really do appreciate that. Building an email list is the most important skill we can use in our marketing efforts. I use simple opt-in forms on my blog. We all offer freebies. I have entered some contests but never won anything but there was the possibility that we could win. I’m thinking about doing one for my blog. I have to give away something really cool.

      Thanks for sharing, Andrew and you have a wonderful week!

      linda schrier recently posted…How To Grow Your List In 5 Easy StepsMy Profile

  9. Hi there Linda!

    Great article! I concur with your view point, you need to make your opt-in form prominent. Put the opt-in form in an easy-to-find spot, because if visitors don’t see the form, they won’t sign up.

    But since in this kind of marketing, you also have to mull over your visitors, some site visitors use mobile phone or they have different screen resolutions. One tool that, will you with that is AWeber sign up forms, it is mobile, responsive and it will automatically adjust to the size of the screen. So, no more worries!

    Putting it on every page of your site is also advised if you have multi-page site.

    I left the above comment in as well.

    • Hi Metz,

      So nice to see you here on my post and leaving such an awesome comment. What you share means so much to me and I really do appreciate it.

      Using opt-in forms must be simple, clear and seen by everyone who visits our posts. We want as many of our visitors to sign up. I don’t use AWeber, but I do use another autoresponder and I will check to see if it is mobile friendly as you suggested in your comment. Another piece of advise you gave me, is to put the opt-in forms on every page and I have to take care of that one.

      Thank you for sharing, Metz and you have a wonderful rest of the week!


  10. Hi Linda,

    Informative post indeed 🙂

    List building is no question one of the most essential tasks of blogging. This post is a good reminder for me too to make sure I’m doing everything it takes to grow my list because I started rather late with it!

    I haven’t been doing some of the things you’ve suggested in this post, but I attest to your suggestions for every blogger to follow.

    I’d say your list members are your most precious readers and followers. The list serves multiple purposes – source of traffic, medium to create sales and to communicate your personal message.

    Thanks for sharing this post. Have a great week ahead 🙂
    Harleena Singh recently posted…Guide To Healthy Living – The MEN ApproachMy Profile

  11. Hi Harleena,

    So nice to see you back blogging and leaving such a wonderful comment on my post. I really do appreciate it.

    Using opt-in forms that can be visually seen by our visitors, must be simple because we want as many visitors as possible to sign up. It’s never too late to start building our lists.

    Our list is our most precious commodity. We work on a daily basis to grow it and we need to nurture it and treat it like a baby. It takes time, patience and consistency. Our list does serve multiple purposes as you have mentioned here.

    Thank you for sharing, Harleena and you have a wonderful rest of the week!


    • Hi Chery,

      So great to see you here and leaving a nice comment, summing up the post. I really do appreciate it. All the steps are so easy to follow if we work them. Using simple opt-in forms displayed so everyone can see them, offering freebies, holding contests and the last one creating multiple subscription types and the latter one being used by large companies.

      Thank you for sharing, Chery and you have an awesome day and weekend ahead!

      linda schrier recently posted…How to Maintain Your Blog?My Profile

  12. Hey Linda,

    You know what? These tips are the simplest but yet it will lead you to reap many rewards.

    I would have to say if bloggers could just do the first 3 tips here, then they’ll see some great results.

    List building is no laughing matter. Some people don’t see the value of email marketing, but I look at it as a way to build stronger connections with those that opt in.

    They say the money is in the list, but also the money is in the relationship with the list. If you’re building great relationships with your subscribers, then the sale process will go a lot easier.

    But first we must do our due diligence and make the process easier for our target audience to opt in to as well as give them a good reason to opt in in the first place. Executing these tips with due anyone justice!

    Thanks for sharing Linda! I hope you’re enjoying your weekend!
    Sherman Smith recently posted…My Top 6 Posts For The Month Of SeptemberMy Profile

    • Hi Sherman,

      Thank you for the great comment as I really do appreciate it.

      List building is the most important task we must do and keep up with it. The 5 steps are easy indeed, we just have to put them into action and they will only work if we work them. The main goal of list building is to build those relationships with others on our list. It may seem easy to some, but for me it is a lot of work that pays off in the end. We want our subscribers to know, like and trust us. With that said the money is in the list as long as we nurture our relationships. That is a great point you made.

      Thank you for sharing, Sherman and you have a wonderful day and week ahead!

      linda schrier recently posted…Top 10 Content Marketing StrategiesMy Profile

  13. Five easy steps indeed!

    Great job, Linda.

    As they say, the only thing that’s rocket science is rocket science… and you’ve done a great job of establishing some simple and proven strategies to really build your mailing list in a big way.

    One thing I wish I had given more thought to was targeting my main freebie a little better. It’s focused on email marketing… and although I’m proud of my freebie, and I love email marketing, building a list of email marketers was never my goal.

    Same goes for contests. A prize like $100 in cash is a lousy prize, because it encourages everyone to sign up for a chance to win…

    Our lists really need to be much more targeted than that, don’t they?

    OH and Just a heads up that I’ll be on the road until the second week of November — wanted to let you know, so if you don’t see me poking around your blog as often as usual, you’ll know why. Thanks a ton!

    Brent Jones recently posted…Publish Your Writing with Don EastonMy Profile

    • Hi Brent,

      So nice to see you here on my post and leaving an awesome comment too. I appreciate it so much! I’m glad you enjoyed these simple proven strategies that will grow our lists.

      I think it would be cool to do statistics on how well freebies are working for others.

      When I come across a contest, I sign up for them and of course I never win, but there is a chance that I will. I’ve been thinking about doing one and who really knows what will come out of it. Yes, we do want a targeted list. The contest would be for our list, sorta like a thank you for those on our list. That is how I look at it. If other people come, maybe some will stick around and learn to KLT us and become subscribers.

      Thanks for letting me know your going to be away til the middle of November.

      Thanks for sharing, Brent and you have an awesome week!

      linda schrier recently posted…How to Maintain Your Blog?My Profile

  14. Hi Linda!

    You are very right, Email Marketing is very important for every business and any business. More and more businesses offline – are now using Email Marketing as well.

    Building a responsive email list- takes time, and effort. It is going to be a long process to build up the numbers, and a trusting relationship – in order to get the best conversions.

    Once you have a good size email list – you can get good traffic to your online offers at any time. And if you have a good relationship with your email list, this traffic is one of the best traffic around. It can be the most responsive traffic you can ever get online! 🙂

    Blogging is one of the best ways to build your email list It helps with the relationship you want to build with your leads, right off the bat! …. a Blog gives you a lot of authority right away!

    Great tips you have shared here, Linda!

    Keep up the great work!

    Have a fantastic week 😀
    Freddy Gandarilla recently posted…Unlock Your Creative Blogging Ideas!!My Profile

    • Hi Freddy,

      So nice to see you here on my post leaving an awesome comment too. I truly appreciate it. Email marketing is a great way to build up traffic to your blog. All it does is it takes time, patience and consistency and we must have all three in place to obtain a responsive list and the right audience in our niche.

      Once we have our list in place and enough people on it, we can begin to use it as a marketing tool. Our email list is the most important part of blogging because that is where we get our traffic. We must have a great relationships with our list so they will begin to know like and trust us. That is it in a nutshell. It is how we get our leads. We must stay focused and clear with how we use our list as we don’t want to scare anybody away. You are so right that our blogs give us authority and builds our brand.

      Thank you so much for sharing, Freddy and you have a wonderful day and week ahead!

      linda schrier recently posted…10 Chrome Extensions For BloggersMy Profile


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